Leveraging Distribution Channels

We manage insurance and financial products distribution channels. Over our more than 47 years of history, we have developed complete sales and after-sales solutions, both in the individual and corporate segments, to enhance the results of our customers and partners in various distribution channels.

We operate throughout the national territory through our Business Units, offering on-site, remote and digital solutions for the sale and after-sale of insurance and financial products. Investing in people, technology and methods, we form high performance teams and develop business models with a focus on operational efficiency and achieving consistent results, maximizing the value of our operations.

We are a publicly traded company, with shares listed on the Novo Mercado segment of B3 – Brasil, Bolsa, Balcão since June 2015 (B3: WIZS3).

48 years in the market

Potentializing distribution

Learn more about our

11 Business Units

Presence in more than 400
Brazilian municipalities.

Learn more about our

2.0 thousand employees

One of the best companies
to work for in Brazil.

Join Wiz.

Our History

Wiz’s history begins in 1973, as Fenae Corretora, later renamed Par Corretora. We focused our activities on insurance sales until the beginning of the 2010s, when the arrival of new shareholders led to a restructuring in our company. These changes culminated in our IPO – the only IPO (initial public offering) held in the country in 2015 – and in the current business model, through which we seek to diversify and strengthen our core competencies.

Learn more about our history

Our history begins in Rio de Janeiro in 1973, as Fenae Corretora, when we were constituted by FENAE – National Federation of Personnel Associations of Caixa Econômica Federal – to operate in the insurance brokerage, business intermediation and asset management segment, notably selling insurance over Caixa Econômica Federal’s counter.

In 2010, we were renamed Par Corretora, in order to implement the strategy of intensifying our operations in the insurance brokerage segment. In 2012, FENAE, as our sole shareholder, admitted Caixa Seguros Holding (CSH) and GP Investimentos as partners. The arrival of new partners led to an important restructuring and consolidation of our business and governance models, with a strong investment in technology, preparing the Company for the public offering of shares. We went public in 2015, at the formerly named BM&FBOVESPA, with the trading ticker “PARC3”, having been the only IPO held in the country that year.

In 2017, we undertook an important movement to reposition the Company, culminating in the change of our brand to Wiz and, consequently, of our trading ticker to “WIZS3”. Through this change, the Company’s Management established a new vision of the future, with the objective of expanding our frontiers of activity and starting an important movement of digital transformation and diversification of our businesses. In accordance with this strategy, in 2017 we carried out the Company’s first M&A transaction, when we acquired Finanseg Administração e Corretagem de Seguros S.A., starting our current business unit “Wiz Parceiros”.

Currently, we are still committed to the movement of inorganic expansion, diversification of operations and the consolidation of our operating model, structured in autonomous and synergistic Business Units. We pursue, in a very disciplined manner, our vision of the future of “being the largest and best manager of distribution channels for financial and insurance products in the country”.

In this line, we entered into several strategic agreements with relevant market partners to operate in bancassurance: Banco Inter (2019), Banco Bmg (2020) and Banco BRB (2021). We also expanded our operation to the credit sector, entering into partnerships with Galápagos Capital (2019), Banco Itaú (2021), Santander Consórcios (2021), BB Consórcios (2021), Banrisul (2022), among others. In 2021, the partnership established with Caixa Seguridade to operate in the distribution of insurance products in CAIXA’s sales channels was ended.

In recent years, we have developed new solutions and adaptable business models to provide this diversification of operations. Today, we have a range of solutions to enhance the profitability of various distribution channels through the sale of credit and insurance products.

Below, we list the main milestones of our history:

Our strength comes from our Business Units

Wiz is increasingly agile and dynamic, but at the same time, we rely on the pillars of management to ensure the delivery of results. We structured our current business model focused on independent and autonomous units, with direct accountability for results and a focus on operational efficiency. At the same time, we have a solid corporate core, capable of meeting the verticals of activity and prospecting for new business opportunities with a strategic profile adhering to the Company.

We divided our Business Units into 4 segments:

Core Business segment

The units of our core business segment operate in face-to-face or digital branches owned by commercial partners and use several strategies to monetize the partner’s operation, by offering insurance and credit products to customers, as long as these products are not the core operation of this counter.

Below, we present the Business Units that operate in this segment:

Business Units of the Core Business segment

Bmg Corretora

Bmg Corretora operates in the sale of financial and insurance products, including individual and corporate insurance, consortia, capitalization and private pension plans, through Banco BMG’s distribution channels. It has access to an extensive distribution network consisting of about 800 physical stores – the Help! stores – and 2 thousand active bank correspondents. Bmg Corretora has exclusivity to operate in the Banco BMG network for 20 years, since November/2020.

BRB Seguros

BRB Seguros operates in the commercialization of insurance products through the distribution channels of BRB Banco de Brasília, having access to an extensive distribution network comprised by more than 140 bank branches, correspondent network and digital channels of the bank. The subsidiary has been granted exclusive rights to exploit the distribution channels of BRB for 20 years, since January/2022.

Wiz Conseg

Wiz Conseg operates in the sale of insurance and financial products through car dealership networks. The unit has high a performance team, technology and an efficient management model for mapping opportunities for direct sales and enhancing profitability of partner dealerships. Integration and real time interface with the dealerships, insurance companies and financial/banks are some of the services of this Business Unit, in addition to the activation, training and orientation of the dealer networks, with the performance of a dedicated team.

To learn more about the unit, click here.

Inter Seguros

Inter Seguros is an investee of Wiz that operates in the sale of insurance, consortia and pension plans on Inter’s platform. It has a segmented business model in the bancassurance and appassurance strategies – offering insurance in a contextualized manner, consistent with the profile and moment of life of each client. Currently, Inter Seguros has the largest 100% digital insurance offering operation in the country. Inter Seguros has the grant for the exclusive exploitation of the Banco Inter branch for the sale of insurance for 50 years, witch started on June/2019.

Wiz BBx

Wiz BBx is an incubated business unit whose mission is to accelerate new businesses that have a strategic fit with bancassurance practices, applying Wiz’s know-how to enhance the sale of insurance at counters that are not limited to bank branches.


ben.up is a complete marketplace of financial products, insurance, and membership-based benefits offered to the employees of companies. The products offered help companies to transmit purpose and value. ben.up uses technological resources that simplify the HR operation and add reliability and security in the exchange of information between companies and their benefit providers.

Accelerator Segment

The units in the “accelerator” segment operate by providing solutions and methods to leverage the sales performance of our customers. They provide sales force management solutions, as well as proprietary insurance and credit products, ensuring good remuneration and competitive products to leverage the profitability of our partners’ channels. These operations are not exclusive to operate in the channels in which they currently operate.

Below, we present the Business Units that operate in this segment:

Business Units of the Accelerator Segment

Wiz Parceiros

Wiz Parceiros is one of the largest distribution networks for financial products in the country. It operates in the prospecting, activation, support and training of strategic partners for the sale of credit and credit-related insurance products, with high expertise in the consortium market. The distribution network of this unit has more than 21,000 points of sale throughout the national territory and is characterized by high capillarity and commercial efficiency.

To learn more about the unit, click here.

Enablers Segment

The units in the “Enablers” segment provide technological solutions and services to the entire business chain of the Wiz Group units and our customers, with a focus on the insurance and financial products sector. They are fully structured Business Units that provide solutions, working in processes complementary to the core business.

Below, we present the Business Units that operate in this segment:

Business Units of the Enablers Segment

Wiz Concept

With more than 1,000 employees, Wiz Concept is a solutions house specializing in the insurance and credit markets, providing strategic services with precise solutions for our partners to stay focused on their core business. High-quality services with a focus on customer satisfaction, innovative technology with high connectivity, and products suitable for contextualized offerings for remote and digital channels.


To learn more about the unit, click here.

Wiz Engagement

The Business Unit develops solutions for engaging sales forces, through experiences of personalized rewards and awards. The Unit has a unique platform that, through gamified techniques, stimulates, fidelizes and engages sales forces in order for them to achieve their goals. Wiz Engagement has an assortment of customized and customer segmented technologies that fit each profile of sales force, whether it’s from the company or third party, and a catalog of awards with exclusive products, services and cashback.

Empowering Segment

The units in the “empowering” segment have specialized operations, with technical structures developed to sell complex financial and insurance products. They act in a consultative way, guaranteeing the best solutions to their customers. These units operate both by exploring opportunities derived from core business units and by pursuing their own go2mkt strategy.

Below, we present the Business Units that operate in this segment:

Business Units of the Empowering Segment

Wiz Corporate

With B2B operations, Wiz Corporate has solutions for all company sizes and for all industry segments. It offers personalized insurance, with a specialized technical-commercial team, operating throughout the national territory.

To learn more about the unit, click here.

Wiz Benefícios

Wiz Benefícios is our specialist business benefit management unit. It focuses on identifying and proposing the best solutions in benefits, with the premise of accommodating all the needs of HR departments, without generating additional costs and mainly increasing the perception of value, between the company and its employees.

To learn more about the unit, click here.

Our Culture

Our Values

  • We are committed to the results of our customers.
  • We innovate to generate efficiency and positive experiences.
  • We work as a team and value people with vision and action.
  • We are ethical and socially responsible.
  • We are beta, we are always seeking our best version.

Wiz Way Pillars

  • Development
  • Focus on Results
  • Diversity and inclusion
  • Method
  • B.E.S.T. Leadership
  • Innovation
  • Impact and Trust
  • Pride

Our Attitudes

  • Focus on results.
  • Do it as a team.
  • Use the methods, value simplicity.
  • Accomplish, learn, improve, but TRY.
  • Be persistent and resilient.
  • The Wizzer loves Wiz.


We have a strong culture that is based on people and invests in training high performance professionals. We strive to be an increasingly diverse and equal company.


Over the years we have won awards and certifications with the performance of a joint and collaborative work.